About us

About us

We are company, started by a group of Australians with more than 20 years combined experience working and sourcing quality products worldwide within the international bicycle industry.

The majority of us are cycling nuts.  We ride and love the gear we sell.  And we want to help customers get the same satisfaction out of their riding as we do.

Over the past eleven years we have managed to develop key relationships to enable the launch of Cycling an Internet based bicycle retailer, distributor and wholesaler.

Because of our important partnerships overseas and in Australia, we believe we are able to compete on a global scale; thus giving the best possible benefit to our customers through our international buying power.

Put simply, we’ve gone about creating this new venture so that we can give customers more bang for their buck!

Our History

Here’s a little bit of our history – just a small company with big ideas and bigger goals.


In 1999 we started our business in a garage in the Sydney suburb of West Ryde, Australia.
We started an online bicycle store in 2000. This was a big deal back then!
In 2000 we opened our first warehouse direct to the public in Sydney, Australia.
In 2002 - opened our second warehouse direct to the public in Canberra, Australia.
In 2003 - opened a third warehouse direct to the public in Melbourne, Australia.
In 2004, started selling to independent bicycle retailers throughout Australia and Asia pacific.
In 2004 - created the AZZURRI brand of bicycles that we then trademarked and distributed worldwide.
In 2004 we also started building custom branded bikes for various customers.  This included several charities with big visions and bigger events.
In 2005 - opened a Taiwan global trading office.
In 2009 we started distribution throughout our Asian bicycle network.
In 2010 we began to develop the Cycling Express concept, focusing on supplying the world’s best brands of bicycle parts, accessories and bicycles to the consumer at world competitive prices.
June 2011 - We launched to the market.
August 2013 –with new support and new, bolder plans, relaunches to the world market and operate by Legend Logistic Co., Limited. A designed webstore and a new global distribution centre help furnish the company’s international goals of better service and better prices to an even wider market.

It’s been quite a ride, and we’re keen to add plenty more stories to our history.


Legend Logistic Co., Limited

ABN: 69 600 983 631